Social Media (Money Making) Marketing with Franklin Boateng

Not many so called social media gurus can actually live up to their name. Franklin Boateng is shining example of a young articulate man who certainly does deserve this accolade. This highly sort after social media marketeer simply lives and breaths social media marketing. Not just marketing for its own sake but social media that makes brands MONEY.

As a social influencer, he helped shape the way that mainstream media covered the Tottenham riots, back in 2011. He created the hashtag ‘#TottenhamRiots’ and his tweets were picked up by various media outlets, leading to an interview with the BBC. He was one of the first individuals to get over 100K followers on Instagram.

He recently launched www.footwearjobs.co.uk, a site for those who wish to pursue a career in the footwear industry and now collaborates with some of the leading sports footwear brands in the country. Ebonyonline.net caught up with MR FABSNETWORK as he’s fondly know to his endearing followers to talk social media marketing, sneakers and TEDex Tottenham.

EOL: Franklin, how did you first get into social media marketing?
FB: I first got into social media marketing about 10 years ago when I researched how social networks really make money not the way they tell you they make money and all this scandal about data access I knew that years ago it’s just this company got caught and reported… it’s how they all make money.

EOL: Tell us a bit about your training course and briefly what you talk about.

FB: On the Social Media Masterclass I will be teaching every thing to do with social media starting from set up to execution!!

EOL: What will be some of the main takeaways?

FB: How to really grow your brand online and how to build a brand to make money!!

EOL: What are the basic tenets that businesses should consider when networking on social media?

FB: Be Social. Don’t always try and sell, give free information and then people will trust your voice.

EB: How should a business go about choosing what social media platform(s) are best for their business?

FB: They should register all of them correctly and all the same handle. However they should see where there audiences mostly is and spread influential content.

EOL: What are the two most important social media metrics for a business?

FB: Engagement & Return – making sure people are engaged and value your content and make sure they are buying into your product.

EOL: What are some of the common tips for engaging followers/fans on social media whatever the platform?

FB: Give informative information for FREE, create competitions and offers.

EOL: Instagram is now a really powerful platforms, briefly what tips can you give for generating sales?

FB: IG is where it’s at right now… Content make sure you create enough content around your product so people know what they are getting!! Post every day…

EOL: Tell us about your latest venture/project www.footwearjobs.co.uk, how did this come about?

FB: Having a big following on my @kingoftrainers Instagram I get asked for jobs all the time, but I can’t employ everyone one, so I thought let me create a site that lets everyone know what jobs are available it’s gone really well I’ve signed a deal with Footlocker to help them with their recruitment.

EOL: In your TEDx speech you talked about the ‘Social Media Mind’ what did you mean by that?

FB: Yes my Tedx that was really me saying we need to teach our young adults and children social media and get their minds ready for social media, as they are growing up with a social media mind where they are fed all the news and problems of the world and at such a young age they may not know how to digest it.

EOL: Finally, in a series of hastags say what our readers will benefit from coming on your course?

FB: #ExpandTheirBrands

Course Dates:

9th May – We Works Spitalfields, EC2A 2EX

16th and 23rd May – We Works Bishopsgate, EC2N 3AR

£10 Early Bird. Visit: smmc2.eventbrite.co.uk for tickets and information.